Social Media Marketing: no text no friends
By taking out a social media subscription you keep your social media channels active and keep your contacts informed and up-to-date with exciting articles.
The content is crucial. This was the case long before Facebook, Twitter und weblogs. Only those who regularly provide lively articles are popularly read and subscribed to.
140 characters–text as a challenge
Despite YouTube and Flickr, the most widespread form of communication on the Internet is and remains the text. The demand for good texts is constantly on the increase. They have to be compliant with search engines and contain as many keywords as possible.
Texts need to be short and interesting. On Twitter, messages are limited to 140 characters, and yet the texts still have to be exciting and entertaining. Our Internet-savvy copywriters know what announcement is to be prepared for which channel and how.
No time? No bright idea?
We propose a solution for you: our Social Media Plan. We attend to your social media contacts for you and keep your fans, friends and clients up-to-date. Starting now. Month by month.
The TRANSLATION-PROBST Ltd. Social Media Subscription
We work with you to analyse your social media requirements, specify the type of collaboration and then start right away: that way, your Social Media Subscription is always tailored to your needs. Our clients have been successful thanks to this subscription:
20 Facebook Updates
We keep your fans up-to-date on Facebook with interesting info. With stories, with news, with pictures.
20 Twitter Tweets
We tweet exciting announcements for your company or from your sector every day. In this way we see that your business partners are kept interested, and that new ones are added. Displaying news on this channel is an attractive option because journalists and news junkies are always tweeting.
2 Blog Posts or a press release
We write two unique articles for your blog, or a press release which is sent to editors of certain media. For example a story about the founding days of your company, an interview with your managing director, or the launch of a product or offer. And we put links to each article on Facebook and Twitter.
Processing the feedback and reporting on it
People who are active in social media receive feedback. We collect this and coordinate the next steps with you. And to make sure that you know how your social media presentation is developing, we provide you with regular reports.
We monitor or check your social media presence, automatically. That means: you will be informed if your company or yourself are mentioned on a weblog or other social media channel. For this purpose we set up the search facilities Google Blogsearch, socialmention and search.twitter.com for you – this service is included in the social media subscription.
Interact with your users, in all languages
Successful Social Media Marketing is not a monologue, but a dialogue. Therefore, TRANSLATION-PROBST Ltd.’s Social Media Subscription includes 8 hours of interaction with users on your social media platforms and blog posts. There is no extra charge for comments in English, French or any other language.
How much does the social media subscription cost?
Small price – big effect
Price of the social media subscription for one month in one language: CHF 1480.-.
You can suspend or stop the subscription after one month without incurring any additional costs.
Perhaps you do not yet have any Facebook profile, or no Twitter account or weblog?
On request we produce your basic profile for a one-off set-up fee of CHF 390.-
Apply and register for it now
Social media is something individual. We tailor our social media subscription exactly to your needs, so as to achieve the desired result.
We look forward to hearing from you.
Hotline Switzerland: 0840 123 456
from outside Switzerland: +41 840 123 456
social-media-abo@TRANSLATION-PROBST.com
Social media subscription
SUBWAY WINTERTHUR has signed up for TRANSLATION-PROBST Ltd.'s social media subscription. The restaurant is part of the largest chain of sandwich restaurants in the world, and chose TRANSLATION-PROBST Ltd. for its first venture into the world of social media.
Firstly, we analysed SUBWAY WINTERTHUR's situation and corporate objectives. We then developed an appropriate and attractive social-media concept. This contains everything that is of crucial importance for ensuring successful dialogue with customers.
In December 2010 we launched the SUBWAY WINTERTHUR profile online on Facebook and Twitter. When carrying out all these social media activities, we consistently paid special attention to authenticity, transparency and innovation.
The results are very impressive:
1. Within three weeks, SUBWAY WINTERTHUR went from 0 to 500 Facebook fans, and had attracted 1,000 fans after two months.
2. The media reported on these social media activities – you can read the article in the Winterthurer Zeitung.
3. SUBWAY WINTERTHUR is now better known than before among its target audience.
4. Daily turnover for SUBWAY WINTERTHUR has shown significant and sustainable increases.
What do customers think of our social media subscription? Read a customer reference now or watch the video below containing a customer testimonial.
Articles about social media in the specialist journals
Facebook blunders
Many are the mistakes companies can make in their Facebook presentation. Things one specially needs to watch out for?
Read about the most important «Don’ts».
Website Marketing
Every business that uses the Internet as its main channel must know how it can best reach its target audience on the Net.
Social Media Starter-Kit
Do you want to get going online? Do you already know the strategy, social media channels and target audience? Then off you go! But first spend a little time on some of the Basics.
Social media in the tourism industry
Airlines are very active when it comes to using social media platforms – but Swiss tour operators have only just begun to develop strategies.
«We're impressed»
«We are thrilled about the new Social Media Subscription because it has been fully tailored to our special requirements. Everything is just right: first the careful analysis, then the impressive design plan, and finally also the result. In three weeks we have gained 500 fans – that is more than we predicted in our boldest estimates!» Julian Andreschewski, SUBWAY Winterthur
Read more about the Social Media subscription package in the Winterthurer Zeitung's media pages.
„Entrusting our texts for years now“
„When it comes to marketing texts the quality of the translation is really important. That is why we have been entrusting our texts to TRANSLATION-PROBST Ltd. for years now.“Katharina Jacobi, marketing, Adobe
Do you have any questions?
TRANSLATION-PROBST Ltd.
Certified Translation Company
Winterthur | Schaffhausen | Lausanne (Switzerland)
Switzerland:0840 123 456
International: +41 52 544 70 35
info@translation-probst.com www.translation-probst.com
